Monday, March 15, 2010

The Latin Culture of Facebook


In the first study of the race and ethnicity of the US users, Facebook found that Latinos have flocked to the social networking giant in recent years, illustrating the growing diversity of online users as the Internet matures. The study by Facebook estimated that 9 percent of the social network’s approximately 100 million US members are Latino – more than triple the proportion from when the site was launched in 2004. While Facebook’s Hispanic membership is growing, it is still below Latinos’ 15 percent share of the US population.


Source: “Culture – The Changing Face of Facebook.” Hispanic, The Young Icons Issue. Feb/Mar. 2010: 14.

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