Sherlock Holmes Museum in London celebrated its 20th birthday this year. It opened in March 1990 and I joined them shortly afterwards.
At first, we were sitting on the stairs waiting for the doorbell to ring, and if we received 20 callers in a day, that was a lot. Now, it's more like 20 callers in a minute and in the summer it could as well go to 20 a second.
The credit crunch will never affect the museum – Sherlock Holmes is too popular. And the cause of popularity? “Word of mouth – we never advertise” says director John Riley.
Source: “Holmes Museum – Aged 20.” Union Jack. Vol. 28 No. 2 May 2010: 3.
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