International News – Latino Boy Scouts Wanted

True to their motto, the Boy Scouts of America are preparing for the demographic shift in the U.S. The Boy Scouts are making their debut en español with an advertising campaign and newly released Spanish-language handbook intended to draw Latinos to the century-old organization. The outreach aims to keep the Scouting movement relevant and growing as the country’s cultural landscape evolves. Latinos currently make up one in five children in the United States, according to the U.S. Census, but they comprise only 3 percent of Boy Scouts, the country’s largest youth organization with 2.8 million members.

Source: “Youth – Latino Boy Scouts Wanted.” Hispanic. January (2010): 13.